Privacy Policy
Last updated: 21 July 2026
This policy explains how OnwardsUp collects and uses information when you visit onwardsup.com, and the rights you have under UK data protection law.
1 Who we are
onwardsup.com is operated by OnwardsUp ("we", "us", "our"), a digital media and marketing partnerships business based in the United Kingdom. For the purposes of UK data protection law, OnwardsUp is the data controller for the personal information described in this policy.
You can reach us about privacy at offers@onwardsup.com.
2 What this policy covers
This policy applies to onwardsup.com and this company website. We also operate campaign and information pages on our own subdomains, each of which links to its own privacy policy. This policy does not apply to third-party websites, advertisers or networks we work with or link to, which have their own policies.
3 Information we collect
Information you give us
If you email us or get in touch about a partnership, we receive your email address, your message and anything else you choose to include. We use this only to respond to you and to manage our working relationship.
Information collected automatically
When you visit, we and our analytics and advertising providers may collect technical and usage information using cookies and similar technologies, including:
- Your device type, browser, operating system and approximate location (from your IP address)
- The pages you view, the links you click, and how you arrived at our site
- Identifiers set by cookies and advertising tags for measurement and attribution
We do not ask for or collect sensitive personal information on this site, and we do not sell your personal information.
4 Cookies and similar technologies
Cookies are small files stored on your device. We use them to keep the site working, to understand how it is used, and to measure the performance of our advertising. The main categories are:
| Type | Purpose | Examples |
|---|---|---|
| Essential | Needed for the site to load and function securely. Always active. | Basic session and security cookies |
| Analytics | Help us understand which content is useful and how visitors move through the site. | Google Analytics |
| Advertising | Measure whether an ad led to a visit or action, and help show relevant ads. | Microsoft Advertising (UET), Meta Pixel |
Where required by law, analytics and advertising cookies are only set after you give consent through our cookie notice, and you can change or withdraw your choice at any time. You can also control cookies through your browser settings and opt out of some advertising through the providers listed in section 6.
5 How and why we use information
We use the information above to:
- Operate, secure and maintain this site
- Understand how the site performs and improve it
- Measure and manage our advertising campaigns
- Respond to enquiries and manage partnerships
Under UK GDPR, our lawful bases are:
- Consent for analytics and advertising cookies and any related processing. You can withdraw consent at any time.
- Legitimate interests for keeping the site secure and running correctly, and for responding to messages and managing business relationships.
6 Who we share information with
We do not sell your personal information. We share limited information with service providers who process it on our behalf or under their own policies:
- Google (Google Analytics) for website measurement
- Microsoft (Microsoft Advertising / UET) for ad measurement
- Meta (Meta Pixel) for ad measurement
- Advertisers and networks we partner with, on an aggregated or performance basis, to report on campaigns
We may also disclose information where we are legally required to do so, or to protect our rights and the security of our site.
7 International data transfers
Some of our providers, including Google, Microsoft and Meta, are based outside the UK, so your information may be transferred internationally. Where that happens, we rely on the safeguards those providers put in place, such as UK approved contractual clauses (the International Data Transfer Addendum) or a valid adequacy decision, so your information keeps a similar level of protection.
8 How long we keep information
We keep analytics and advertising data for as long as needed to measure and improve our campaigns, in line with the retention settings of the providers listed above. Emails and partnership correspondence are kept only as long as needed for the relationship and any legal or accounting obligations. We delete or anonymise information when it is no longer needed.
9 Your rights
Under UK data protection law you have the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct information that is inaccurate or incomplete
- Ask us to delete your information in certain circumstances
- Ask us to restrict or object to how we use your information
- Ask us to transfer your information (data portability)
- Withdraw consent at any time, without affecting processing already carried out
To exercise any of these rights, email offers@onwardsup.com. If you are unhappy with how we handle your information, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk, though we would appreciate the chance to help first.
10 Children
This site is intended for adults and for business contacts. It is not directed at children, and we do not knowingly collect information from anyone under 18.
11 Third-party links
Our site and campaign pages link to third-party websites, advertisers and networks. We are not responsible for the content or privacy practices of those sites. Some of our pages contain affiliate or partnership links, which means we may receive compensation if you take an action such as signing up. This does not add any cost to you.
12 Changes to this policy
We may update this policy from time to time. When we do, we will change the "last updated" date at the top of this page. Please check back occasionally so you are aware of any changes.
13 How to contact us
For any question about this policy or your information, email us at offers@onwardsup.com.