Privacy

Privacy Policy

Last updated: 21 July 2026

This policy explains how OnwardsUp collects and uses information when you visit onwardsup.com, and the rights you have under UK data protection law.

1 Who we are

onwardsup.com is operated by OnwardsUp ("we", "us", "our"), a digital media and marketing partnerships business based in the United Kingdom. For the purposes of UK data protection law, OnwardsUp is the data controller for the personal information described in this policy.

You can reach us about privacy at offers@onwardsup.com.

2 What this policy covers

This policy applies to onwardsup.com and this company website. We also operate campaign and information pages on our own subdomains, each of which links to its own privacy policy. This policy does not apply to third-party websites, advertisers or networks we work with or link to, which have their own policies.

3 Information we collect

Information you give us

If you email us or get in touch about a partnership, we receive your email address, your message and anything else you choose to include. We use this only to respond to you and to manage our working relationship.

Information collected automatically

When you visit, we and our analytics and advertising providers may collect technical and usage information using cookies and similar technologies, including:

  • Your device type, browser, operating system and approximate location (from your IP address)
  • The pages you view, the links you click, and how you arrived at our site
  • Identifiers set by cookies and advertising tags for measurement and attribution

We do not ask for or collect sensitive personal information on this site, and we do not sell your personal information.

4 Cookies and similar technologies

Cookies are small files stored on your device. We use them to keep the site working, to understand how it is used, and to measure the performance of our advertising. The main categories are:

TypePurposeExamples
EssentialNeeded for the site to load and function securely. Always active.Basic session and security cookies
AnalyticsHelp us understand which content is useful and how visitors move through the site.Google Analytics
AdvertisingMeasure whether an ad led to a visit or action, and help show relevant ads.Microsoft Advertising (UET), Meta Pixel

Where required by law, analytics and advertising cookies are only set after you give consent through our cookie notice, and you can change or withdraw your choice at any time. You can also control cookies through your browser settings and opt out of some advertising through the providers listed in section 6.

Note on consent: because this site uses analytics and advertising cookies, visitors in the UK and EU must be shown a cookie consent notice before those cookies are set. Ensure your consent banner is live and correctly gating these tags before running traffic.

5 How and why we use information

We use the information above to:

  • Operate, secure and maintain this site
  • Understand how the site performs and improve it
  • Measure and manage our advertising campaigns
  • Respond to enquiries and manage partnerships

Under UK GDPR, our lawful bases are:

  • Consent for analytics and advertising cookies and any related processing. You can withdraw consent at any time.
  • Legitimate interests for keeping the site secure and running correctly, and for responding to messages and managing business relationships.

6 Who we share information with

We do not sell your personal information. We share limited information with service providers who process it on our behalf or under their own policies:

  • Google (Google Analytics) for website measurement
  • Microsoft (Microsoft Advertising / UET) for ad measurement
  • Meta (Meta Pixel) for ad measurement
  • Advertisers and networks we partner with, on an aggregated or performance basis, to report on campaigns

We may also disclose information where we are legally required to do so, or to protect our rights and the security of our site.

7 International data transfers

Some of our providers, including Google, Microsoft and Meta, are based outside the UK, so your information may be transferred internationally. Where that happens, we rely on the safeguards those providers put in place, such as UK approved contractual clauses (the International Data Transfer Addendum) or a valid adequacy decision, so your information keeps a similar level of protection.

8 How long we keep information

We keep analytics and advertising data for as long as needed to measure and improve our campaigns, in line with the retention settings of the providers listed above. Emails and partnership correspondence are kept only as long as needed for the relationship and any legal or accounting obligations. We delete or anonymise information when it is no longer needed.

9 Your rights

Under UK data protection law you have the right to:

  • Ask for a copy of the personal information we hold about you
  • Ask us to correct information that is inaccurate or incomplete
  • Ask us to delete your information in certain circumstances
  • Ask us to restrict or object to how we use your information
  • Ask us to transfer your information (data portability)
  • Withdraw consent at any time, without affecting processing already carried out

To exercise any of these rights, email offers@onwardsup.com. If you are unhappy with how we handle your information, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk, though we would appreciate the chance to help first.

10 Children

This site is intended for adults and for business contacts. It is not directed at children, and we do not knowingly collect information from anyone under 18.

12 Changes to this policy

We may update this policy from time to time. When we do, we will change the "last updated" date at the top of this page. Please check back occasionally so you are aware of any changes.

13 How to contact us

For any question about this policy or your information, email us at offers@onwardsup.com.